Add subproject site request guidelines.

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+# Subproject Site Requests
+
+Official Kubernetes subprojects can request a domain and site hosting for
+their project specific documentation. The Kubernetes community has standardized
+on [Netlify] for this purpose. Netlify was chosen for its ease of use,
+integrations such as offering automatic site previews per PR, and its support
+for multiple site generation frameworks.
+
+**NOTE:** This process is only for requesting a domain and hosting, not the
+building and design of the site itself. The responsibility for maintaining the
+subproject site belongs to the subproject itself.
+
+If you are unsure of what site framework to use, [Hugo] is a lightweight Go
+based framework. It's used for the Kubernetes website and several subprojects.
+
+
+- [Requesting a Netlify Site](#requesting-a-netlify-site)
+  - [Example Netlify Configuration](#example-netlify-configuration)
+- [Requesting a Subproject Domain](#requesting-a-subproject-domain)
+  - [Example Subproject Domain Request](#example-subproject-domain-request)
+- [Processing a Netlify Site Request](#processing-a-netlify-site-request)
+
+
+## Requesting a Netlify Site
+
+
+- Create an issue in the [kubernetes/org] repository using the
+  [Netlify Site Request Template]. It will ask for:
+  - Requesting sub-project and associated information. Linking to an issue or
+    other supporting material for the Netlify request associated with the
+    subproject is encouraged and will speed processing of the request.
+  - Desired domain name. It should follow the pattern of
+    `<sub-project>.sigs.k8s.io` and match the
+    [request](#requesting-a-subproject-domain) for a subproject domain.
+
+- A member of the GitHub Admin team handling Netlify requests will respond and
+  follow up with any questions in the issue.
+
+- Once Netlify has been configured, [request a subproject
+  domain](#subproject-domain-request) and reference the issue you created. You
+  may use the Netlify site URL (example: `kubernetes-sigs-foo.netlify.com`) till
+  the DNS request has been processed.
+
+- Update the project to include a [site specific][site-config] configuration
+  file at the root of the repository ([`netlify.toml`][site-config]). Below is a
+  [Hugo] based example that you may use as a reference.
+
+
+Once complete, the site should be accessible.
+
+
+### Example Netlify Configuration
+
+```toml
+[build]
+base = "site/"
+publish = "site/public/"
+command = "hugo"
+
+[build.environment]
+HUGO_VERSION = "0.53"
+
+[context.production.environment]
+HUGO_ENV = "production"
+HUGO_BASEURL = "https://foo.sigs.k8s.io/"
+
+[context.deploy-preview]
+command = "hugo --enableGitInfo --buildFuture -b $DEPLOY_PRIME_URL"
+
+[context.branch-deploy]
+command = "hugo --enableGitInfo --buildFuture -b $DEPLOY_PRIME_URL"
+  ```
+
+## Subproject Domain Request
+
+Subproject domains may be requested for a Kubernetes Org managed Netlify site in
+the form of: `<project>.sigs.k8s.io`.
+
+To do so, create an issue using the [DNS Update Request] issue template in the
+[kubernetes/k8s.io] repository. Use the below guidelines for your
+[DNS Update Request].
+
+- **Type of DNS update:** Create
+- **Domain being modified:** `k8s.io`
+- **New DNS Record:**
+  ```yaml
+  # https://github.com/kubernetes-sigs/<project> (<contact or owners>)
+  <project>.sigs:
+    type: CNAME
+    value: <netlify url>
+  ```
+- **Reason for update:** Provide a description and link to the Netlify request
+  issue made in [kubernetes/org].
+
+
+### Example Subproject Domain Request
+
+````
+### Type of DNS update:
+Create
+
+### Domain being modified:
+k8s.io
+
+### New DNS Record:
+```yaml
+# https://github.com/kubernetes-sigs/foo (@bar)
+foo.sigs:
+  type: CNAME
+  value: kubernetes-sigs-foo.netlify.com
+  ```
+### Reason for update:
+The sig-foo subproject has requested a netlify site to host its documentation. ref #0000, #0000.
+````
+
+
+## Processing a Netlify Site Request
+
+**NOTE:** For use by the GitHub Admin team. You must be both an Org owner and
+Netlify admin to follow the procedure.
+
+- Login to [Netlify] and from the home dashboard select **New Site from Git**.
+
+- On the _"Create a new site"_ page, select GitHub. It will then prompt you to
+  authorize the application for the desired GitHub Organization. Select the
+  GitHub Organization and the desired repo.
+
+- In the _"Deploy Options"_ ensure the **Owner** is set to Kubernetes and
+  **Branch to deploy** is set to `master`. Deploy the site. It will take you
+  to the _"Site overview"_ page.
+
+- Navigate to the **Site Settings** and then change the Site name following the
+  convention `kubernetes-sigs-<repo/project name>` e.g. `kubernetes-sigs-foo`.
+  This will be used as both the Netlify site name and in the auto-generated PR
+  based previews.
+
+- From the left hand menu, select **Domain management**.
+
+- Select **[Add custom domain]**. Then enter the domain name requested in the
+  issue. It should follow the pattern of `<subproject-name>.sigs.k8s.io`.
+
+- From the _"Domain management"_ page, select **HTTPS**. It will prompt you
+  regarding enabling _"Lets Encrypt"_ for the site. Enable it, and save the
+  settings.
+
+- Follow up with the requestor in the issue and let them know the site has been
+  deployed and give them the Netlify site url (site name + `netlify.com`).
+  Example `kubernetes-sigs-foo.netlify.com`. They may use this address for
+  testing and use before their DNS Request has been processed.
+
+Once complete, the rest of the Netlify site configuration can be handled by the
+project owner in their [netlify.toml][site-config] config.
+
+
+[netlify]: https://www.netlify.com/
+[kubernetes website]: https://git.k8s.io/website
+[hugo]: https://gohugo.io
+[dns update request]: https://github.com/kubernetes/k8s.io/issues/new/choose
+[kubernetes/org]: https://git.k8s.io/org
+[kubernetes/k8s.io]: https://git.k8s.io/k8s.io
+[netlify site request template]: https://github.com/kubernetes/org/issues/new/choose
+[dns zone config]: https://git.k8s.io/k8s.io/dns/zone-configs/k8s.io.yaml
+[site-config]: https://www.netlify.com/docs/netlify-toml-reference/
+[add custom domain]: https://www.netlify.com/docs/custom-domains/
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