Merge pull request #3765 from parispittman/eventsleadbook

adding more event handbooks

4 files changed, 123 insertions, 41 deletions

diff --git a/events/events-team/README.md b/events/events-team/README.md
index 8c91b46e..1760aaed 100644
--- a/events/events-team/README.md
+++ b/events/events-team/README.md
@@ -13,29 +13,19 @@ the logistical and operational pieces together.
 
 | Role                                        | Handbook                | Notes                                               |
 |---------------------------------------------|-------------------------|-----------------------------------------------------|
-| Events Lead/Chair                           | TODO                    | May have more than one                              |
+| Events Lead/Chair                           | [Event Lead Handbook]                    | May have more than one                              |
 | Project Manager                             | TODO                    |                                                     |
 | Registration Lead                           | [Registration Handbook] |                                                     |
-| Marketing Lead                              | TODO                    |                                                     |
+| Marketing Lead                              | [Marketing Handbook]                    |                                                     |
 | CNCF Events Manager                         | CNCF                    | CNCF will staff this                                |
-| Overall Content Lead                        | TODO                    |                                                     |
-| New Contributor Workshop Lead               | TODO                    | Events Lead and General Content will determine this |
+| Overall Content Lead                        | [Content Lead Handbook]                    |                                                     |
+| New Contributor Workshop Lead               | [Content Lead Handbook]                    | Events Lead and General Content will determine this |
 | Accessibility, Inclusiveness, and Diversity | TODO                    |                                                     |   
 
 
 ## Handbooks:
 ### Lead/Chair
-Recruit a core team
-Recruit volunteers to help at the event in various capacities  (see [best-practices.md])
-Create an event strategy with the Content   Lead(s) and consider having a social event  
-Provide venue ideas and suggestions to CNCF; do a walk thru if possible  
-Organize and lead n cadence update meetings  
-Direct liaison with CNCF Event Manager  
-Create day of operations event brief for all staff members  
-Decide if the social needs it's own lead  
-Create welcome slides and MC day of event  
-Event wrap up: blog post, summary emails to steering committee and k-dev, lead retro, create survey  
-Ensure the overall event is a great experience for all contributors  
+[Event Lead Handbook]
 
 ### Project Manager
 Triage project board, related issues, and PRs  
@@ -53,38 +43,16 @@ Advertise childcare (get information from CNCF)
 Advertise quiet room (get information from CNCF)  
 
 ### Content Lead - New Contributors
-Make modifications and continuous improvements to the new contributor workshop template  
-Incorporate the new contributor playground  
-Teach the class or recruit teachers and teachers assistants  
-Work with Lead on determining the capacity and how many sessions will run  
-Determine if different levels need to be offered  
-Organize SIG Meet and Greet
+[Content Lead Handbook]
 
 ### Content Lead - Current Contributors
-Work with Lead on content strategy  
-Use previous surveys, events, focus groups, and anything else needed to determine content ideas  
-If an unconference is a part of the day, recruit a coordinator to help plan and facilitate  
-Help keep event site up to date with the most recent content changes  
-Decide what trainings should be provided that would be valuable in a face to face setting (example: SIG Chair Training)  
-Coordinate speakers, teachers, and folks to deliver the content  
-
+[Content Lead Handbook]
 
 ### Marketing and Comms
-Create a communication schedule - what, when, how, who  
-Figure out online presence - website, social media strategy  
-Potentially recruit a social media coordinator role  
-Provide social updates throughout pre-during-and post event  
-Assist with GitHub page
-Work with lead on a recap for blog  
-Determine signage needs and copy, coordinate with cncf on explicit needs  
-Create a deck template for curated talks and/or other purposes  
+[Marketing Handbook]
 
 ### Registration
-figuring out, implementing, and testing online registration workflow
-figuring out, implementing, and testing onsite reg workflow including how to give out swag
-create invite only list and determine mechanisms around who gets the first round of invites
-Do an invite only round and open contributor/public round
-Prepare copy of instructions and other registration updates for distribution
+[registration handbook]
 
 # Out of scope
 
@@ -95,3 +63,6 @@ We don't coordinate meetups. CNCF leads these efforts and their information can
 [registration handbook]: ./registration/README.md
 [best-practices.md]: ./best-practices.md
 [here]: https://github.com/cncf/meetups
+[Event Lead Handbook]: /events-lead.md
+[Marketing Handbook]: ./marketing/README.md
+[Content Lead Handbook]: /content-lead.md
diff --git a/events/events-team/content-lead.md b/events/events-team/content-lead.md
new file mode 100644
index 00000000..79595fad
--- /dev/null
+++ b/events/events-team/content-lead.md
@@ -0,0 +1,49 @@
+# Content Lead Handbook
+
+## Overview
+Lead and execute on the overall content for all personas of contributors based on
+goals set forth  
+
+## Skills and Qualifications
+
+TODO  
+
+## Activities  
+
+Work with Lead on content strategy  
+Use previous surveys, events, focus groups, and anything else needed to determine content ideas  
+If an unconference is a part of the day, recruit a coordinator to help plan and facilitate  
+Help keep event site up to date with the most recent content changes  
+Decide what trainings should be provided that would be valuable in a face to face setting (example: SIG Chair Training)  
+Coordinate speakers, teachers, and folks to deliver the content  
+
+## Time Commitment
+
+TODO  
+
+
+=======
+
+New Contributor Content Lead
+
+## Overview
+
+TODO
+
+## Skills and Qualifications
+
+TODO
+
+## Activities  
+
+Make modifications and continuous improvements to the new contributor workshop template  
+Incorporate the new contributor playground  
+Teach the class or recruit teachers and teachers assistants  
+Work with Lead on determining the capacity and how many sessions will run  
+Determine if different levels need to be offered  
+Organize SIG Meet and Greet (may be a different role to be determined by core team)  
+
+
+## Time Commitment
+
+TODO
diff --git a/events/events-team/events-lead.md b/events/events-team/events-lead.md
new file mode 100644
index 00000000..0a509489
--- /dev/null
+++ b/events/events-team/events-lead.md
@@ -0,0 +1,33 @@
+# Events Lead Handbook
+
+## Overview
+
+The Event Lead is responsible for acting as a chair for the event, carrying out the strategic vision, and being the glue needed to execute on the event.
+
+The Event Lead(s) is responsible for determining which core roles need to be filled at the start of planning for each event. After initial core team meetings, each lead will determine how to best staff for that function and fill in other roles. Each role will ideally have a shadow for succession planning. Those who have been a part of a previous event get first dibs on lead roles to maintain consistency.
+
+## Skills and Qualifications
+
+The Event Lead will have lead at least one role during a previous Contributor Summit. The shadow is signing up to commit to lead a future event within the next 12 months.
+
+Demonstrate empathy  
+Ability to work in high level event planning strategy and goal setting and switch to something very detail oriented  
+Management: delegation, team building, gap analysis, dealing with conflict  
+Good communication  
+Impartial and objective  
+
+# Activities
+
+Ensure the overall event is a great experience for all contributors
+Recruit a core team (see best-practices.md) and help recruit other volunteers as necessary  
+Create an event strategy with the Content Lead(s) and consider having a social event (decide if social needs it's own lead)
+Provide venue ideas and suggestions to CNCF; do a walk thru if possible  
+Organize and lead n cadence update meetings  
+Direct liaison with CNCF Event Manager  
+Create day of operations event brief for all staff members  
+Create welcome slides and MC day of event
+Event wrap up: blog post, summary emails to steering committee and k-dev, lead retro, create survey
+
+## Time Commitment
+
+Planning should
diff --git a/events/events-team/marketing/README.md b/events/events-team/marketing/README.md
new file mode 100644
index 00000000..5a667354
--- /dev/null
+++ b/events/events-team/marketing/README.md
@@ -0,0 +1,29 @@
+Marketing Lead Handbook
+(and supplemental marketing documentation needed to run a Contributor Summit)
+
+## Overview
+
+TODO
+
+## Skills and Qualifications
+
+TODO
+
+## Activities
+
+Create a communication schedule - what, when, how, who  
+Figure out online presence - website, social media strategy  
+Potentially recruit a social media coordinator role  
+Provide social updates throughout pre-during-and post event  
+Assist with GitHub page
+Work with lead on a recap for blog  
+Determine signage needs and copy, coordinate with cncf on explicit needs  
+Create a deck template for curated talks and/or other purposes
+
+## Time Commitment
+1-3 hours a week from 0-1.5 months in  
+2-5 hours a week from 1.5 months-to event  
+
+## Misc Info, Docs to link, etc.
+
+TODO